Article: Can you afford to ignore the sustainability of your brand’s packaging?
It’s a unique time of packaging transformation. Consumers are actively seeking brands that transition to more natural, renewable materials that reduce waste and lower their carbon footprint. As companies set their sustainability goals, many are adding source reduction and compostability as priorities.
Whether traditional or mission-driven, organic brands, sustainable packaging is a crucial part of building brand equity, and if ignored, can cause damage because of the disconnect in positioning between product & its packaging.
However transitioning to sustainable materials while preserving the functional properties of packaging can be a daunting challenge, and many organizations from big to small struggle to know where to start.
The good news? At EarthFirst®, we are experts at combining substrates to match packaging requirements to desired sustainability claims, and we can guide you every step of the way. We take the tedious guesswork out of innovation by distilling our expert knowledge of technical materials and our extensive network to bring focus and accelerate the transition of your brand to a functional compostable packaging.
Reducing your Environmental Impact While Increasing your Brand Impact
Earthfirst® films and laminates achieve luxurious finishes, freshness-sealing barrier properties, and eye-popping print webs – superior in most measures to their petroleum-based plastic counterparts.
Yet through cutting-edge materials science, the engineering team at Earthfirst® precisely designed the biopolymers in these films and laminates using annually renewable plant matter. This means Earthfirst® home-compostable films and laminates can readily decompose in a home compost heap.
Film performance and tactile properties are ideal for any application where aesthetic impact, home compostability, or seal integrity are functional requirements. Here are some examples of end uses:
- E-commerce mailing envelopes
- High-end retail bags
- Air pillow protection
- Refrigerated gel packs
- Produce labels
Transform Your Packaging for Good
Compostable components within finished packaging naturally lower a product's carbon footprint, so even if your customers send your packaging straight to a landfill after first use, your company can still be proud of reducing its carbon footprint by partnering with Earthfirst.
It’s the right thing to do for the ecosystem and for your sustainability branding.
Just as important, Earthfirst®’s infinitely customizable films and laminates can achieve any shipping, merchandising, or branding objective for your product with better quality than petroleum-based plastic.
Partner with Earthfirst to Align Packaging with Brand Values
You spend a lot of time and money to make sure your coffee growers get paid fairly, and you label your product “Fair Trade.” Your cereal or protein bar is made from clean ingredients you spend a lot of energy sourcing. Your vegan frozen meal touts its low carbon footprint…
If sustainability is a pillar of your branding, why would you choose a traditional plastic packaging?
“Some companies will see themselves scrambling to drive (sustainability) progress in their organizations as the regulatory and financial implications become evident,” a NielsenIQ report states. “Those who are left scrambling will find themselves behind the curve.”
At EarthFirst®, we make it easy to achieve your packaging sustainability goals. Our expertise in combining substrates and our extensive network allow us to simplify and accelerate your shift to compostable packaging. Let us guide you through every step, ensuring a smooth and efficient transition for your brand.